Audencia Business School Media and Communication Classes

Audencia Business School
Media and Communication Classes


The courses listed in this document are suitable for undergraduate and graduate students and will be offered in fall 2021
The course catalogue for fall 2021 with all syllabi will be released shortly. The courses below are fall term 2020 as an indication.


If you are fluent in French (C1 level recommended), you can check the list of courses offered in French
 
FALL
August 30th - December 17th 2021
retake exams to be confirmed
SPRING
January 15th- May 21th 2021

 
TC01 - Theories of information and communication Elective (January 18-21)
Choose one of the classes below
TC02 - Fundamentals of organisation theories applied
to communication and media.
ELE13 - Public opinion and mass media   
TC03 - Marketing - concepts and issues for communication
and media.
ELE05 - Environmental communication
TC04 - Survey methods in communication and media
This class needs to be taken together with micro agency, below
Core Courses (January - March)
TC07 - Micro agency - applied communication
and media surveys.
Epistemology of Information and communication sciences
also available in French / advanced class (check syllabus)
TC08 - Social media management Organisation theories - a managerial approach
also available in French
CP03 - Professional communication techniques Critical marketing
also available in French / advanced class (check syllabus)

 
CP04 - News and information search and monitoring Micro-agency communication consulting
CP07 - Professional english as a foreign language Electives (6-9 April)
Choose one of the classes below
CP12 - French as foreign language Communication strategy & mediaplanning
CP13 - Multimedia storytelling - an example of
french luxury brands
Fake News
CMM03 - Consumer behaviour Public relations and communication in a global context
MED05 - Mobile video: not offered in fall 2021 Electives (April 26-29)
Choose one of the classes below
CEI05 - Public relations theories: not offered in fall 2021 Art and cultural institutions 
  Political communication
ELE01 - Relationship marketing: not offered in fall 2021 International press relations
ELE06 - Politics and media coverage in france from an international perspective: not offered in fall 2021 Data and communication
  Specialization Courses
  Brand Communication Ecosystem
  Sensitive communication
  Business model media
   Other courses
  Pack-Office (E-Learning) for Word, Excel & Powerpoint
  English as a Foreign Language
  French as a Foreign Language