Audencia Business School Media and Communication Classes
Audencia Business School
Media and Communication Classes

If you wish to take classes taught in French, a C1 level (written and spoken) is strongly recommended.
Courses available in Fall Semester
Exchange students coming in fall can also take the public opinion elective taking place late January (see spring semester) if so they wish
Courses available in Spring Semester
  Elective (January 21-24)
  Public opinion and mass media
  Environmental communication
Consumer Behaviour Electives (April) - choose only one
Professional Communication Techniques.pdf Communication Strategy & Media Planning (taught in English)
News and Information Search and Monitoring Fake news: measuring journalism objectivity (taught in English)
Politics & Media Coverage in France - An International Perspective PR and Communication in a Global Context
(taught in English)
Social Media Management  
Theories of Information and Communication  
Marketing- Concepts & Issues for communication&media  
Survey Methods in Communication & Media
needs to be taken together with micro agency
French as a Foreign Language Electives (June) - choose only one
Professional English as a Foreign Language Brand Activation (taught in English)
Relationship marketing Intercultural Communication (taught in English)
Multimedia Storytelling an example of French Luxury Brands Social Media and Global Impact (taught in English)
Micro-Agency: applied communication and media surveys
needs to be taken together wih "survey methods"
Mass Media, Political Communication and Elections (taught in English)
Public Relations Theories Press Relations Spring (taught in English)
Mobile Video  
Fundamentals of organisation theories  
  Core Courses (February - March) - do not mix English and French
  Epistemology of Information and Communication Sciences (taught in English)
  Strategic Communication (taught in English)
  Organisation Theories - A Managerial Approach (taught in English)
  Critical Marketing (taught in English)
  Epistémologie des Sciences de l'Information et de la Communication (taught in French)
  Communication Stratégique (taught in French)
  Théories des Organisations - Approche Managériale (taught in French)
  Marketing Critique (taught in French)
  Specialization Courses (March - May)
  Creative Advertising and the Brand Digital Ecosystem (taught in English)
  Sensitive Communication (taught in English)
  Business Model Media (taught in English)
  Micro-Agency (taught in English) - Attention: The course code will change!
  Other courses
  Pack-Office (E-Learning) for Word, Excel & Powerpoint (taught in English)
  English as a Foreign Language
  French as a Foreign Language